Bespoke Web Design for Wellness & Beauty Brands.
I craft strategic, high-end digital spaces that elevate your brand's aesthetic and effortlessly convert visitors into loyal clientele.
10+ Years of Digital Expertise
WordPress Design Specialist
Strategic Website Creation & Care
My Design Philosophy: Aesthetics Meets Strategy
My approach is rooted in conscious healing and slow living, translating into thoughtfully crafted, enduring digital experiences.
I believe a successful website is not merely visually appealing; it is a meticulously planned ecosystem designed to nurture your brand and engage your ideal audience effectively.
How I Can Elevate Your Business
1. The Signature Web Experience
From concept to launch, I build a digital home that truly reflects your brand’s essence. As a WordPress specialist, I create bespoke websites that are mobile-responsive, lightning-fast, and SEO-optimised—ensuring your ideal clientele finds you with ease.
2. The Website Concierge
Your website must be technically sound, contemporary, and secure. My concierge service offers you complete peace of mind, knowing that backups, updates, and technical issues are handled swiftly, without you having to lift a finger.
Kind Words from Valued Clients
Selected Works
Browse a curated selection of my bespoke websites and brand identity projects, meticulously tailored for the wellness and beauty industries.
Anestra Ilustuudio
Multi-page website / Branding
Anestra Ilustuudio
Multi-page website / Branding
Anestra Ilustuudio
Business card
Anestra Ilustuudio
Gift Card
Meet Ester.
With over a decade of digital expertise, I bridge the gap between stunning aesthetics and strategic functionality.
Based in Tallinn but working globally, I help wellness professionals build brands that do not just look good—they perform.
Currently navigating my own healing journey as a Stage 3 Survivor, I deeply understand the value of time, clarity, and cultivating a business that supports a life of freedom.
Ready to Begin Your Brand's Transformation?
I would be delighted to hear about your vision. Here are the three simple steps to commence our journey:
STEP ONE
Explore
Take a moment to explore my FAQs, browse my services, and determine if my bespoke approach aligns with your vision.
STEP TWO
Connect
Complete the enquiry form with details regarding your project needs. We will then ensure we are an ideal match via email or a discovery call.
STEP THREE
Create
I will provide you with a tailored proposal outlining the process, timeline, and payment terms. Subsequently, we shall bring your vision to life.
Partner with Me: Earn Rewards & Amplify Brands.
My referral programme is a testament to shared success. Help others elevate their digital presence, and earn generous rewards for your valued recommendations.
How it works:
- Recommend: Simply provide your details via the contact form when referring a friend or colleague. I also inquire with every new client if they were referred by someone special.
- Confirm: Your commission will be confirmed once your referral books a project and pays their initial deposit.
- Earn: Receive a 7% commission upon the final invoice payment, as a token of my gratitude.
Terms: Referred clients must be new to Ester Abel Design and commit to a full website project. There is no limit to the number of clients you can refer.
The Journal
Discover my insights on strategic digital transformation, explore my favourite design tools, and gain tips for cultivating a conscious and impactful online presence.
10 Compelling Reasons to Build Your Website on WordPress
I use the WordPress platform to create websites for all my clients because it’s versatile, powerful, and surprisingly easy to use (I promise!). And best of all? It’s free! Let’s explore…
5 Ways to Craft User-Friendly & Accessible Web Design
We all want our websites to be beautiful, engaging, and easy to navigate. But what if user-friendly design and other features aren’t accessible to everyone? Have you ever considered this? Good…
3 Essential Principles for a High-Performing Website: Design, Speed & SEO
You’ve poured your heart and soul into crafting the perfect website for your brand and products. You have brilliant content and stunning visuals. But how do you ensure it’s not just…
Shall We Commence Your Project?
If you desire a website that does more than merely exist—let us connect and craft something truly extraordinary together.